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Ron Watson is the Director of Governmental Relations for MÜV by Verano, as well as the Northwest Florida Outreach Coordinator. During his time in this role, he served a year as Executive Director for the Florida Society of Cannabis Physicians in Tallahassee, Florida. Ron is also the founder and president of Watson Strategies, a full-service lobbying firm specializing in healthcare-related subjects. Watson Strategies was key to the passage of the original “Charlotte’s Web / Low-THC Cannabis” bill in Florida, and the passage of SB 8-A which implements Amendment 2. He previously lobbied for physicians and dentists with the Florida Medical Association (FMA), the Florida Osteopathic Medical Association (FOMA), and the Florida Dental Association (FDA). He has had extensive political involvement with patient advocacy and grassroots organizations, as well as experience organizing and managing political action committees.

Ron Watson has over 31 years of experience in Florida political, regulatory, and lobbying endeavors with government and major healthcare associations. During this time, he developed excellent relationships with leaders throughout the Florida government. He has a comprehensive knowledge of laws, rules, budgets, and regulations concerning medical, dental, pharmaceutical, tort reform, and insurance issues.